Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customized motorcycles and a quaint notion that doing something is more fun than just owning something. Deus ex Machina is a step bigger than a brand: it’s a culture. Our openness and enthusiasm strike a chord with people, wherever they are...
The Critical Slide Society (TCSS) was founded in 2009 in a sleepy seaside village on the Central Coast of NSW Australia. Launched by a couple of surfers and artists, Jim Mitchell and Sam Coombes, the founders had the vision of an authentic, creative label as a platform that celebrates an emerging alternative movement within surf culture: one that’s less about the winner’s podium and more about the simple joy of a deeply engaged surfing life.
Premium quality eyewear designed in Italy and handcrafted from raw acetate and metal. Scratch resistant EPØKHE Optics, Sunglasses & RX compatible frames.
Slowtide saw a category that had been ignored and overlooked. From dyeing fabrics, mixing paints, manipulating pixels and collaborating with artists and photographers, Slowtide created a new medium for art. Based in Hawaii & California, Slowtide ties together a sentiment for the water and art.
Afends was Born in 2006 in the small coastal town of Byron Bay Australia. Declan Wise and Jono Salfield founded the brand off the back of a small screen printing business they owned for printing band merch for Punk and Hardcore bands. With the added culture of surfing and skateboarding to the punk and hardcore movement of 2006 the Afends ethos and style moulded into the look and feel that we still stand by today.